Search Engine Optimisation (SEO)

Using a Search Engine Optimisation (SEO) Agency

In an SEO world that is ever-changing, you need an agency with constant values and consistent results. As experts in the science of search, the CreativePoint team adapts to the SEO landscape, relying on robust research and dependable data to inform intelligent long-term SEO campaigns.

In the past, some agencies approached SEO by developing short-term fixes or using techniques which are now considered as ‘spam’ and can result in Google penalties*. Since 2011, the changes to Google’s algorithm have meant that it is essential to use an ethical SEO agency that will not take risks with your site and works within the guidelines recommended by Google themselves:

“The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfil their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded”

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In addition to carrying out SEO projects on your behalf, we also offer an SEO consultancy service, as well as SEO training courses for open groups or in-house for your team.

*NOTE: If you have been hit by a drop in search traffic or believe a previous agency was using techniques that have resulted in a Google penalty you could use our link disavow and penalty recovery services.

Search Engine Optimisation services

Our successful and ethical campaigns are based on the three pillars of search engine optimisation: Technical SEO, On-Page SEOand Off-Page SEO. These are described in more detail in the diagram below:

technical

However, before we get started with any SEO project we carry out extensive research and initial consultancy, so that our program of work is realistic and suitable to your budget and expectations.

Free Initial SEO Audit

We start by carrying out a free audit of your website, benchmarking your current SEO performance against competitors and identifying how our SEO services can help your business. We then hold a consultation meeting with you to formulate an effective SEO strategy and action plan.

Reporting and Client Services

As a completely transparent and open agency, we have weekly calls and provide detailed monthly reports to all of our SEO clients, so that they know exactly what is going on with their campaign. As standard, we hold three-monthly face-to-face strategy meetings with our clients to ensure our service is in line with their current business objectives. 

SEO Consultancy for companies with their own in-house team

Our SEO consultancy service involves us working in partnership with you to improve the quality and visibility of your site. This is usually used by bigger companies that have an internal team of marketers or in-house staff that can create content, but lack the technical knowledge to know exactly what they should be doing. We carry out most of the same techniques as a fully managed project, except we share the tasks between your team and ours. In addition to providing the strategy and technical support, we also provide optional training so your team can become more self-sufficient as the project progresses.

SEO Training

Our SEO service also extends to training businesses to set-up and manage successful SEO campaigns in-house. Our training options include one-to-one sessions as well as our popular SEO Boot Camp. Training is suitable for smaller companies that want to carry-out their own SEO projects or for larger companies working in partnership with us or another supplier.